the GLOBAL SOCIAL MEDIA CASE STUDY DATABASE
The Desperados Experience
| Brand: | Desperados |
| Company: | |
| Campaign: | B2C |
| Agency: | Dufresne Corrigan Scarlet |
| Sector: | Consumer goods & services |
| Budget: | Unspecified |
| Country: | Global |
| Launch date: | 05 April 2011 |
Used tools
Objective
Brand awareness
Category
Video sharing
In order to create more brand awareness, Desperados developed an unique Youtube takeover. The video is a perfect example of an online interactive video with several challenges for the viewer.
Facebook has been incorportated very well, with an integration of several of your friend’s photos during the movie and a personal tattoo portrait of you on a guy’s chest or a girl’s back wich you can share with your friends through Facebook.